Search for the price of billing software in India and the same product comes back with three figures. Marg's Gold edition is ₹26,000 on one directory and ₹25,200 on another. Vyapar's desktop Silver year is ₹3,399, ₹3,420.82, ₹3,799 or ₹4,599, depending on the page you land on. GoFrugal's own pricing page, the week we checked, showed no numbers at all.
The pages are not lying. They are counting different things. We sell billing software, and you should read what follows knowing that. We still spent a day on what these three vendors and the directories around them publish, so that the next quote you are handed, from anyone, is one you can take apart.
Five reasons one product carries four prices
- Licence or subscription. The older desktop model is a one-time licence plus a yearly AMC (annual maintenance contract) for support and updates. The newer model is a flat yearly subscription. A directory with a single price field flattens both into one number and rarely says which model it captured.
- GST in or out. Software carries 18% GST. A ₹10,000 quote is ₹11,800 on the invoice. Some pages state tax-inclusive figures, some tax-exclusive, and many do not say which.
- Per what. Per user, per device, per store, per company. The same edition can double when the second counter or the second branch arrives.
- Edition ladders and add-ons. The advertised figure is usually the bottom rung. The feature you came for may sit two editions up, or in a paid add-on.
- MRP, offer and reseller. Vendors publish an MRP, run an offer price under it, and resellers quote their own margin on top of or under both. Each of those numbers ends up on somebody's page.
Add dates to that list. Directories copy a vendor's page whenever they last visited and almost never say when that was. Two directories disagreeing may simply be two photographs of different days.
Marg ERP 9+: one ladder, three kinds of arithmetic
Techjockey's Marg ERP 9+ listing, accessed 6 August 2026, shows Nano at ₹5,550, Basic at ₹10,300, Silver at ₹13,900 and Gold at ₹26,000. It calls them per-year figures, "exclusive of all taxes". SoftwareSuggest's listing, accessed the same day, shows a different ladder: Basic ₹8,100, Silver ₹12,600, Gold ₹25,200, each labelled "Full Licence", with no word on whether that is one-time or recurring. A third tracker, ITforSME, accessed 6 August 2026, titles its Marg page "one-time cost plus yearly AMC". That is a third model, in which the big number is paid once and a smaller support charge repeats each year.
Marg does publish a price list. It sits on margcompusoft.com, the company's older corporate domain (Marg ERP Ltd was formerly Marg Compusoft), rather than on the main margerp.com site. That page, accessed 6 August 2026, shows the same ₹10,300 / ₹13,900 / ₹26,000 ladder plus 18% GST, with extra users and extra companies at ₹3,000 each and Gold as the unlimited-user tier. So the same Gold edition reads as ₹26,000 a year on one page, ₹25,200 once on another, and ₹26,000 plus GST plus per-user charges on a third, and only one of the three says whether tax is in.
If you buy Marg, get a partner's written quote, and ask for it using the questions further down.
Vyapar: the vendor's own numbers are drawn in by scripts
Vyapar publishes prices, but when we fetched vyaparapp.in/pricing on 6 August 2026 the page's HTML carried no figures at all; they are drawn in by scripts after the page loads. Everyone who copies that page is copying whatever it showed on the day they visited, and the copies disagree.
Techjockey, accessed 6 August 2026, lists the one-year desktop Silver plan at ₹3,799 and Gold at ₹4,099, with desktop-plus-mobile at ₹4,399 and ₹4,799. A Vyapar reseller, 108 Tech Solutionz, accessed the same day, shows the same desktop Silver year as "MRP ₹4,599", offer price ₹3,399 plus taxes extra. ITQlick, which unusually among these listings dates its own figure, says Vyapar starts at ₹3,399 a year as of 18 February 2026. SoftwareSuggest, also accessed 6 August 2026, lists the desktop Silver year at ₹3,420.82, a figure with paise in it. ₹3,420.82 is exactly ₹2,899 plus 18% GST; the paise give the arithmetic away. Somewhere along the chain a tax-exclusive price was converted to tax-inclusive, and neither page says which convention it uses.
One plan, four published prices, a spread of roughly a third: MRP against offer, tax in against tax out, and photographs taken on different days. None of the pages is wrong, exactly. They are not measuring the same thing.
GoFrugal: a pricing page under maintenance
GoFrugal's own plans-and-pricing page, fetched on 6 August 2026, carried a notice that the page is under maintenance, with placeholders where the figures would be. The structure is still visible: on-premise retail plans are a one-time licence plus a yearly subscription, cloud plans are per store, annual billing is framed as "pay for 10 months, use for a year", prices are stated as inclusive of GST for India, and the Enterprise tier is priced by quote.
The directories carry numbers the vendor currently does not. Techjockey, accessed the same day, lists GoFrugal Retail POS at ₹8,999 a year for Starter, ₹14,999 for Standard and ₹24,999 for Professional. Reseller listings on IndiaMART, also accessed 6 August 2026, offer GoFrugal software as a boxed, one-time purchase. A subscription on one page, a one-time product on another, and no number at all at the source. If you shortlist GoFrugal, the quote you get in writing is the figure that counts.
Six questions that turn any quote into a yearly cost
- Is this figure one-time or per year? If one-time, what is the AMC, and what will renewal cost in year two?
- Is 18% GST included? Ask for the number as it will appear on the invoice.
- Per what: user, device, store, company? What does the second counter cost?
- Which edition is this, and is the feature you came for (barcodes, batch and expiry, e-invoicing, a second branch) in this edition or a higher one?
- Is this the MRP or an offer price, and which one will renewal be charged at?
- Can you have it in writing, with a date? Every number in this post is a dated snapshot; a verbal quote is not even that.
Our own prices, put through the same questions
Layerdots ERP has three plans, listed on the pricing page with the GST beside each figure. Basic is ₹3,800 plus 18% GST, which is ₹4,484 a year. Gold is ₹7,000 plus GST, ₹8,260 a year. Platinum is ₹11,000 plus GST, ₹12,980 a year. Each is a yearly price for one licence, and one licence covers Windows and Mac. The 7-day trial comes before any payment, with no card and no online account.
The plans differ in a few countable things. AI invoice scans: 50 a month on Basic, 80 on Gold and 200 on Platinum, with extra scans at ₹1.60 each on any plan, one page counting as one scan. Shops: one on Basic, up to two on Gold, up to six on Platinum, and Gold and Platinum can run one shop on more than one computer. Sharing: Basic can view a shop someone shares with you, Gold lets you share your shop with one person, Platinum with as many as you like. E-way bills and e-invoices generated from inside the app: 20 of each a month on Gold and 50 on Platinum, with extras at ₹2 each; on any plan an e-way bill number generated on the portal can be typed onto the bill. The reports are the same on every plan.
We will not call ourselves cheaper. After the tables above you can see how elastic the word is; it depends on which snapshot you believe and whose tax convention you adopt. These are our numbers with the tax shown, and you can set them against any quote you hold. If you are past the price and already planning the move, we have written about what a retail shop needs when it leaves Tally or Marg, including what carries across and what does not.